Thursday 30 September 2010

Research Into Teaser Trailers

A teaser trailer is a short version of a movie trailer which is designed to draw the interest of the audience, getting them excited about an upcoming film. They are typically released months in advance, sometimes as much as 18 months before the expected release date of the film, and they are used to build anticipation and curiosity about the films they advertise. a teaser trailer lasts between half a minute and a minute. It may include footage from the film, often in a rough stage, since the film has not been completed, or it may develop new source of material. In some cases, a teaser trailer is simply an edited version of a regular movie trailer.

From a marketing perspective, the teaser trailer is a brilliant tool. The brief advertisement is usually not terribly costly to make or expensive to air on television, and it can suck viewers in, getting people hyped up about a movie months before it is released.

From researching about teaser trailers . it gave me alot to look at for when I do my trailer for my horror movie. The trailer above has roughly the same time length that our trailer will be and and we would like our trailer to be shown months in advance (since it is a teaser trailer) and the trailer above relates to exactly how we would like our trailer to end up.

Other examples of teaser trailers >> click on the link to watch>>>

Toy Story 3 - Teaser Trailer

Social Network - Teaser Trailer

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